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Sardinia is on the
Road!
www.SardiniaontheRoad.com,
the site for promotion of alternative
package holidays out of season linked
with the Rally d’Italia in Sardinia, is
now online.
23td February Aci presented to Milan BIT
“Borsa Internazionale del Turismo”,
“Sardinia on the Road”.
The Rally d’Italia in Sardinia has
become an opportunity for international
promotion of tourism and alternative
package holidays, not all of which are
strictly linked with the rally itself.
www.SardiniaontheRoad.com is
now online, presenting package holidays
out of season and focusing on the less
well-known parts of Sardinia.
The site is part of a territorial and
travel marketing campaign the Automobile
Club of Italy has been conducting for
several months now with the goal of
using the rally as an opportunity to
promote travel in the lesser-known parts
of the island of Sardinia.
In line with the most recent strategies
for promotion of tourism, these packages
are offered in low season and focus on
less well-known – though equally
beautiful – parts of the island. After
an educational tour targeting the
international travel press, which has
already produced results in the press
all over the world, it is now time to
offer the packages for sale.
The website in English and Italian
announces special offers and package
holidays, as well as a section offering
information on the interior of Sardinia
in collaboration with the ACI tour
operator, ACI Travel. The holidays
offered range from food and wine tours
to sporting holidays and hikes through
nature reserves and parks, tours of
archaeological sites, and participation
in traditional events linked with
Sardinian folklore. A well as trekking,
biking, farm holidays, and more. |
